E-xcellence –> To be the best one can be
T-rustworthiness –> An Insurance Agent possesses specialized knowledge that an average person will not usually know, thus they are reliant on the Agent to provide professional service & expertise
H-onesty –> Telling the whole truth and being fair
I-ntegrity –> Incorruptible
C-aring –> Having a caring attitude is the motivation behind the work of an Insurance Agent, no amount of money or recognition is reward enough for the challenges Insurance Agents face everyday
S-elflessness –> To identify the risks and to help clients get adequate cover for the risks they are facing, by serving others’ best interests, Insurance Agents indirectly serve their own interests
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