AUSTRALIAN star Kylie Minogue is fronting a breast cancer charity campaign for the first time following her own successful battle with the disease.
Together with actress Sienna Miller and model Claudia Schiffer, Minogue posed for pictures wrapped in a silk sheet emblazoned with the distinctive target logo of Fashion Targets Breast Cancer (FTBC).
The photos were taken by photographer Mario Testino. The images will be used in a media campaign which will run in the United Kingdom until mid-May.
FTBC is a fund-raising campaign from UK charity Breakthrough Breast Cancer. It has raised more than £10.5 million ($22 million) for Breakthrough Breast Cancer since its UK launch in 1996.
This year, they're working with retailers including M&S, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Superdry and Melissa Odabash, which have each chosen items to be sold for the cause. No less than 30 per cent of the price of each item will go directly to Breakthrough Breast Cancer.
Minogue, Schiffer and Miller are urging women everywhere to "wear your support" for FTBC and the women diagnosed with the disease by buying items from this year's range.
Minogue, now 41, was diagnosed with breast cancer in 2005 during her Showgirl world tour. She was later given the all clear following chemotherapy and radiotherapy and was able to resume the tour in November 2006. THE DAILY TELEGRAPH
No comments:
Post a Comment